Tiny But Mighty
23 Feb 2021
TINY BUT MIGHTY: EDWARDS & CO LAUNCHES PINK STROLLER
Edwards & Co’s award-winning compact stroller is now available in the new 2021 colourway: Frankie’s Pink, Sage Green and Sand.
Otto, the stroller that fits in the overhead locker of a plane, was launched by Edwards & Co in 2018 and has proved itself as a top contender amongst other compact strollers on the market.
Edwards & Co revealed its new look earlier this year with the launch of their best-seller, the Oscar Mx stroller, in Sand; and Luxe Liners in Frankie’s Pink, Sage Green and Sand.
Customer reactions to the new colourway have been positive and Frankie’s Pink Luxe Liner has already sold out online.
Initial feedback from customers indicates they are ready for a splash of colour, with comments online proving the new colourway is already a firm favourite.
Edwards & Co Marketing Manager and mum of two, Emily Parks, says the Otto is not just a travel stroller and is great for everyday use.
“The PU rubber wheels are potentially my favourite feature of the Otto stroller. They’re super durable and stand up to everyday use, unlike the plastic wheels on other compact strollers.
“And it’s great knowing that while I’m at work, Otto can fit in Nana’s car when she takes the kids to the Museum or to the park.”
The Otto stroller is a unique product as it can be used from newborn to 20kg. It has a lie-flat seat which is perfect for on-the-go naps, or younger babies who can’t yet sit up.
The aluminium frame and glass nylon hinges means Otto is incredibly sturdy, even at a mere 7kg.
Colours available include the original Black Luxe and Slate Grey, and the all-new Sage Green, Sand and Frankie’s Pink. The 2018 release Burnt Red and Moss Green will be discontinued once they have sold out.
ENDS
For more information:
Marketing/Social Media Enquiries & Requests for Additional Images, please contact Emily Parks emily@edwardsandcobaby.com
Retailer Support, please contact Lisa Flynn lisa@edwardsandcobaby.com
Edwards & Co’s award-winning compact stroller is now available in the new 2021 colourway: Frankie’s Pink, Sage Green and Sand.
Otto, the stroller that fits in the overhead locker of a plane, was launched by Edwards & Co in 2018 and has proved itself as a top contender amongst other compact strollers on the market.
Edwards & Co revealed its new look earlier this year with the launch of their best-seller, the Oscar Mx stroller, in Sand; and Luxe Liners in Frankie’s Pink, Sage Green and Sand.
Customer reactions to the new colourway have been positive and Frankie’s Pink Luxe Liner has already sold out online.
Initial feedback from customers indicates they are ready for a splash of colour, with comments online proving the new colourway is already a firm favourite.
Edwards & Co Marketing Manager and mum of two, Emily Parks, says the Otto is not just a travel stroller and is great for everyday use.
“The PU rubber wheels are potentially my favourite feature of the Otto stroller. They’re super durable and stand up to everyday use, unlike the plastic wheels on other compact strollers.
“And it’s great knowing that while I’m at work, Otto can fit in Nana’s car when she takes the kids to the Museum or to the park.”
The Otto stroller is a unique product as it can be used from newborn to 20kg. It has a lie-flat seat which is perfect for on-the-go naps, or younger babies who can’t yet sit up.
The aluminium frame and glass nylon hinges means Otto is incredibly sturdy, even at a mere 7kg.
Colours available include the original Black Luxe and Slate Grey, and the all-new Sage Green, Sand and Frankie’s Pink. The 2018 release Burnt Red and Moss Green will be discontinued once they have sold out.
ENDS
For more information:
Marketing/Social Media Enquiries & Requests for Additional Images, please contact Emily Parks emily@edwardsandcobaby.com
Retailer Support, please contact Lisa Flynn lisa@edwardsandcobaby.com